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Jim Moody Coaching
Business Coach for Founders

I coach you as the founder, and your team, so your goals actually get delivered.

Your goal doesn't get delivered by you alone. It gets delivered by your team. As your business coach, I coach you one-to-one as the founder, then coach your team to give them the tools to make it happen. Founder coaching + team development, both built on the same goal-oriented method.

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Jim Moody, business coach for founders
Working note

Most coaching stops at the founder. Yours doesn't have to, because your goals get delivered by your team, not just by you.

– on why team development matters
20+
Years commercial leadership
£10m+
Revenue managed hands-on
8+
Retail stores grown through omni-channel strategy
1
A single goal-oriented method

Commercial leadership at Lisa Angel, Sealskinz, SodaStream International and Displaysense.

The problem

Businesses are rarely short of ideas. They're short of focus.

Founders can have too many priorities, unclear trade-offs, a team that's busy but not aligned, and decisions that rely too heavily on instinct rather than a clear read of what actually moves the business forward.

01

Too many priorities, with no clear order of what matters most

02

Trade-offs made on gut feel, not a clear view of the opportunity

03

A team that's busy every day but not necessarily aligned to the goal

04

Decisions that rely on instinct because there's no time to think it through properly

Why Jim

Coaching built on running businesses, not just studying them

The key credibility point isn't that Jim studied coaching. It's that he's spent his career making commercial decisions and running businesses, and built his goal-oriented method from operating real ones, not from a textbook.

Jim Moody, business coach and managing director of Lisa Angel
Managing Director
Lisa Angel · 2022–Present
Director, Ecommerce
Sealskinz · 2016–2022
Digital Marketing Manager
SodaStream · 2015–2016
Marketing Manager
Displaysense · 2010–2015

Jim Moody has spent almost two decades at the commercial sharp end of retail and DTC businesses. He joined Lisa Angel as Managing Director in 2022 to turn around a business facing cost and growth pressure after Covid: restructuring the leadership team, rebuilding budgeting and forecasting, and expanding retail stores from two to seven, with more planned, while building the goal-oriented method behind this coaching from the ground up.

Before that, he owned the full P&L for Sealskinz's direct-to-consumer ecommerce business, delivering five straight years of growth including a 48% jump in his final year, and grew Amazon sales 200% over three years, while leading the re-platform of the brand's website to support its international expansion.

Earlier still, running marketing for Displaysense, new email campaigns delivered over 70% year-on-year revenue growth and a refocused SEO programme lifted traffic 40% year-on-year: the same kind of unglamorous, compounding wins this coaching is built to find in your own business.

That's the difference this coaching is built on: not theory brought in from outside, but a method proven on a real P&L, adapted by a business coach who's actually run one, for owners who want the same discipline applied to their own business, and a team developed properly enough to deliver it.

The promise

Identify what matters most. Develop the person who needs to deliver it.

You decide what matters most. We build the capability in your team to deliver it.

That's what separates this from an agency or outsourced execution: you get the answer, and the capability to reach it again next time, built inside your business.
The mechanism

There's a goal-oriented method behind why this works

Founders rarely come looking for a "Goal Orientated Activity Score." They come with a problem. What we internally call GOAS is simply the system behind how we solve it: built and proven running an eight-figure retail brand, applied directly to your business rather than sold to you as a course.

How it works

One flow, from goal to result

You should be able to understand how we work in roughly ten seconds.

01
Goal
What actually matters most
→
02
Opportunity
Surfaced, scored, and focused
→
03
Ownership
Named owner, developed to deliver it
→
04
Result
Delivered, then reviewed against the goal
The flagship offer

A retained coach for you and your team

One relationship, flexible time. It doesn't matter what's happening in your business: recruitment, a big win, a bad month. A retained coach flexes to where it's needed.

Founder time and team time, in one retainer

Your allotted time: spent where the business needs it

You get a set amount of coaching time each month. If you need all of it yourself as founder, it's yours. If you don't, that time flexes straight to your team, so the retainer never sits unused, whatever phase the business is in.

Founder time

One-to-one coaching on the decisions only you can make: direction, focus, the calls that shape the business.

⇄

Team time

The same time, redirected to your team, developing the people who actually have to deliver what you've decided.

A growth path that helps you attract and keep good people
Succession planning, so one departure doesn't cascade
Frees senior leaders from doing junior-level work
Confident adoption of AI and new ways of working
A steady hand when something big goes wrong
Bespokescoped to your business
Book a free session
Fixed-scope options

Prefer something more defined than a retainer?

Three fixed-scope ways to work together, from a single session to a 90-day programme.

For the owner, founder time only

Founder Coaching

Direct, ongoing coaching on the decisions only you can make: what the business is for, who you need around you, and where to focus next. Built on the same goal-oriented method, applied to you. No team time included; for that, see the Retained Coach above.

From £250/month
Learn more about Founder Coaching
The 90-day tier

The 90-Day Programmes

Fixed-term programmes that take one part of your marketing team from a collection of activities to a commercially owned department. Diagnose, define, build, measure. First up: The Marketing Strategy Ownership Programme.

From £5,000per programme
See the 90-Day Programmes
The entry point

Business Surgery

A low-risk way to experience how we think before considering an ongoing relationship. Small group, one focused topic, ninety minutes.

£49entry point
The 90-Day Programmes

Diagnose. Define. Build. Measure.

A 90-day programme takes one part of your marketing team from doing things to owning an outcome. Same shape every time: a named delivery owner, a named budget owner, and a stated goal for every activity, checked against what actually got reported. It's the same goal-oriented method, packaged as a fixed 90-day run for one part of the business, so a department goes in running on habit and comes out running on a plan it actually owns.

Marketing Strategy OwnershipReady to run
Retention OwnershipIn development
Paid Media OwnershipIn development
Content & Social OwnershipIn development
Retail Experience OwnershipIn development
PR OwnershipIn development

The Marketing Strategy Ownership Programme is ready to run today. The rest are in development, built from live pilots first. See where each one stands and what it covers.

Explore the 90-Day Programmes
Business Surgery

A clear next action on your problem, or your money back.

A regular, small-group live session, like a doctor's surgery for your business. Ten people, one focused topic, ninety minutes. Submit your problem in advance, get it properly diagnosed live, and you're not just paying for your own answer, you're paying for all ten in the room.

Profitable Email MarketingSpaces open
Agency AccountabilityDate TBC
Marketing for Non-MarketersDate TBC

£49 a session, with a clear-next-action guarantee, or your money back.

See upcoming sessions
No off-the-shelf programme

Just experienced commercial thinking, applied directly to your business.

✓ No course
✓ No content library
✓ No homework for homework's sake
The distinction

We coach how you think. We don't do the work for you.

This isn't an agency, and it isn't outsourced execution. We won't write the email, build the list, or find the vendor. What we do is coach how you and your team approach that decision: the questions an experienced operator would ask before it goes wrong.

Training budgets get cut first when things get tight, but the value was never the course itself. It's coaching people to think like someone who's done it before, so a team can move faster rather than needing to be replaced by a more expensive one.

Every role, connected to the goal
Owner Marketing Ecommerce Finance Retail Ops Goal

A team scales badly when roles blur. Clear ownership, all pointing at the same goal, is what a properly developed team looks like.

Who it's for

A fit on both sides matters

A good fit

  • Ambitious owners who want a coach in their corner, not another course to work through alone
  • Founders whose team is busy, but not clearly aligned to one goal
  • Businesses where the biggest opportunity sits with a specific person who needs developing, not replacing
  • Owners who want the thinking behind the decision, not just the decision handed to them

Not a fit

  • Looking for an agency to execute the work directly
  • Want a generic course or content library to work through alone
  • Need a permanent outsourced expert for every functional problem
  • Want a list of recommendations handed over, with no capability built in-house
Monthly insights

One sharp idea a month. Nothing to skim past.

Real problems from real businesses, and how we'd think through them: the same practical, no-fluff approach behind the coaching itself. No spam, no daily noise, unsubscribe whenever you like.

Get the next one
    Built with Kit
    Before you get in touch

    You don't have to have all the answers.

    Most founders don't get stuck because they're not good enough. They get stuck because the decision in front of them is genuinely hard, and they're making it on their own, with no one to check their thinking against.

    You don't need to already know the answer to reach out. If something isn't working, or you're not sure what to focus on next, that's exactly what this is for. You bring the business. We help you work out what matters most, and back you to deliver it.

    Work out what matters most. Build the team that can deliver it.

    Book a free session